Search Engine Optimization is the technique used to increase the quality and quantity of organic traffic to the website. It is the active optimization of a website by improving internal and external factors (technology, content, authority) to visit the website or app on relevant keyword(s) from search engines.
SEO includes many facets. An integral approach is absolutely the most successful. Some factors that determine which positions in Google you achieve through SEO services are-
- Technical quality of the website
- Speed of the website
- Availability on tablet and Smartphone
- External links
- Post new content (text, photos, videos) continuously
TYPES OF SEO
There are a variety of SEO techniques available to help websites achieve higher rankings.
On-Page SEO: On-Page SEO is performed to optimize the visible page elements that affectsearch rankings. It benefits from-
- Meta Title, Description, and Keywords
- Headings (Headers from H1 to H6)
- On Page Web Content
Off-Page SEO: Off-page SEO services are used for the implementation of optimization elements that are not related to the page itself. It benefits from-
- Social Media Platforms
Organic SEO: Organic SEO helps in improving rankings for the major “organic” area within search engines (Google, Yahoo, and Bing etc.). It is quite important for the businesses with a national &global focus.
Technical SEO: This practice is used for the analysis of the website’s technical factors that impact its search rankings. It benefits from-
- Code Efficiency
- Mobile Response
- Website Speed
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